Match-owned dating app Hinge confirmed it’s testing a higher-priced premium subscription of $50 to $60 per month — a significant increase over the current $35 per month pricing. The company had earlier teased the new offering during Match’s Q3 2022 earnings in November, calling it Hinge’s equivalent of Tinder’s top-tier “Platinum” subscription, as a comparison, and touting its potential to drive the revenue per payer “meaningfully higher.” The company said it would invest further in marketing Hinge in the U.S. and abroad in the fourth quarter, to help further grow the brand. On the success of this expansion and the new premium tier, Match is forecasting Hinge to deliver at least $100 million in incremental revenues this year, the company told investors during November’s earnings call. Bloomberg’s report also noted Tinder was testing a $500 monthly plan, which Match also confirmed but declined to provide details.

  • @nachtigallA
    link
    fedilink
    31 year ago

    It’s incredibly vile to exploit human need for love in first place, but 500 bucks a month is a new level. Wtf.